I realize posts on this blog are few and far between, but I make no apologies.
For one, I reach a larger audience with my social media efforts.
Blogs serve their purpose, and for years I led blogging efforts for local media. Even back then, I — along with my fellow editors and reporters — found it hard to build and maintain an audience. Now that general audiences have switched to social media, blogs have become more niche orientated. It’s far easier to build an audience on social media than with a blog.
A key driver of this, I believe, is our society’s short attention span and a desire to connect with people via experiences. The long text narratives of blogs have been replaced by the cool filters of Instagram. Another factor is the rise of the mobile platform in content generation. It’s easier to send a Tweet or snap a Instagram from a smartphone or tablet than to write a narrative blog post.
Of course, it’s really not an either/or option, but when one has limited time, one chooses the most effective ways of communicating to an audience.
Unfortunately, I’m in the boat of limited time. I spend three hours a day in a car when I go to work. My professional work involves web site and social media management. I spend my time reaching audiences at work. At the end of the day, the last thing I want to do is look at a computer and pound out a long post for five people (hi wife!).
I will occasionally update this blog with looks at cool new gadgets, experiences, etc. For more frequent updates, please follow me on the social media outlets I listed above.